Hi, I’m Alex Figueiras

I didn’t start in this by writing code or blogging. I started in international trade, an industry where I learned something I apply every day: understanding markets, analyzing consumer behavior and spotting opportunities where others only see saturation.

That foundation led me to digital marketing first and SEO later. And what hooked me wasn’t the technical side, but the possibility of measuring everything with data. Every decision, every change, every improvement can be justified with a number. In a world full of smoke, that’s gold.

Since then I’ve worked on projects across very different industries: audiovisual studio rental, international training, construction materials ecommerce, online jewellery, fine dining restaurants, metalwork, bathroom renovation and Rank & Rent projects. Each one with its own strategy, its own keywords and its own challenges. You can see the real results on the case studies page.

For almost a decade I’ve worked as an in-house SEO within companies, which has given me a real business perspective: coordinating SEO with development, content, product and management. In 2026 I made the leap to self-employment as a freelance SEO consultant based in Valencia, with clients across Spain and also remotely.

And increasingly, my work isn’t limited to traditional search: I optimize projects so they also appear in the answers of ChatGPT, Gemini, Perplexity and Google AI Overviews.

If you’re looking for someone who promises you the Top 1 in two weeks, I’m not your person. If you’re looking for someone who works with you using data, transparency and honesty, let’s keep talking.