Frequently asked questions

SEO (Search Engine Optimization) is the set of techniques that help your website appear in the top positions on Google for searches related to your business. Unlike SEM (paid ads), SEO works on organic ranking — you don’t pay for each click you receive. It’s a medium-to-long-term investment that, done well, generates qualified traffic and customers sustainably. If your business depends on being found online, SEO isn’t optional: it’s the foundation on which your online visibility is built.

SEO is a medium-to-long-term strategy. The first changes usually appear between the third and sixth month. Solid, consolidated results come from 6-12 months onwards, depending on the competitiveness of your industry, your website’s starting point and how consistently the work is done. There are no miracle results in SEO: anyone who promises to rank your website in two weeks is lying or using techniques Google will eventually penalize. Patience and consistency are SEO’s two greatest allies.

WordPress is the platform I work with most and where I have the most experience, including maintenance and security. So I prefer to work on this platform in all my projects.

Every month I send you a clear report with the metrics that really matter: ranking evolution for your keywords, organic traffic, conversions (forms, calls, sales) and a comparison with the previous period. We also schedule a monthly meeting to review progress together, answer questions and adjust the strategy if needed. No confusing data, no charts that add no value and no unnecessary jargon. I want you to understand exactly what’s happening with your website and why.

I offer four monthly plans with no lock-in. The Basic Plan costs €400/month + VAT and includes an initial audit, On-Page SEO, Local SEO, one blog article per month, WordPress maintenance, weekly backup and a monthly report. The Standard Plan costs €600/month + VAT (was €750) and includes everything in Basic plus Off-Page SEO, four articles per month, one monthly backlink, AI visibility (GEO/AEO), landing pages and an advanced report. The Pro Plan costs €900/month + VAT and includes everything in Standard plus eight articles per month, two monthly backlinks, product page optimization, ecommerce categories and daily backups. And the AI Plan costs €200/month + VAT and focuses exclusively on AI search engine optimization (AEO and GEO). You can see all the details in the plans and pricing section.

No. I don’t work with forced lock-in. All my plans run month to month. That said, SEO needs continuity to deliver results, so I recommend a minimum commitment of 6 months to see solid progress. In any case, you decide every month whether to continue or not, with no penalties and no small print. The quality of my work should be the reason you decide to stay, not a hidden clause.

The AI Plan (€200/month) is designed for businesses that already have their traditional SEO handled by another professional or by themselves, but want to appear as a cited source in ChatGPT, Gemini, Perplexity and Google AI Overviews. It focuses exclusively on optimization for generative engines: advanced structured data, question-and-answer content, AI mentions monitoring and AEO/GEO strategy. The Standard and Pro plans, on the other hand, include AI visibility as one more part of a complete SEO strategy.

Yes, although it’s not common because the Standard and Pro plans already include AI visibility. If you hire the Basic Plan and want to add a specific focus on GEO, you can complement it with the AI Plan. In practice, the most cost-effective option is usually to move directly to the Standard Plan if you need GEO, because it includes more services with a better value proposition. If you’re unsure, I’ll help you decide with no obligation.

Yes, the SEO audit is a standalone service from €150. You receive a full report with diagnosis and recommendations you can implement on your own or with another professional if you prefer. Many clients start with the audit to get a clear starting point and then decide whether to hire a monthly plan to execute the improvements. The decision is entirely yours, with no pressure to hire anything else.

It’s a service designed for businesses that need a working website without technical complications. I use my own quality hosting and you choose the domain name. You pay €200 for setup plus €100/month. The service includes hosting, technical maintenance, backups and the updates needed to keep your website always running. No lock-in: you can leave whenever you want. And if at any point you decide to move the website to your own hosting, I transfer the domain with no problem.

The price depends on the size and complexity of the project. For a simple website (landing, portfolio or basic corporate site), pricing starts at €400 + VAT. It includes responsive design, SEO-optimized structure from day one, configuration of essential plugins and basic training so you can manage the content. For larger projects (ecommerce, multi-page sites, specific functionality), I prepare a custom quote.

Blog posting involves writing articles for your website optimized for SEO and GEO. Pricing starts at €30 per article, with a length between 500 and 2,000 words. It includes keyword research, SEO structure, internal linking and writing adapted to your brand’s tone. Articles over 2,000 words have an additional cost of €50. If you hire a monthly plan (Basic, Standard or Pro), blog posting is already included with a number of monthly articles depending on the plan.

WordPress maintenance as a standalone service costs €60/month + VAT. It includes regular updates of WordPress, plugins and themes, backups, security monitoring, performance optimization and technical support for incidents. If you hire any monthly SEO plan (Basic, Standard or Pro), WordPress maintenance is already included, so you don’t need to hire it separately. It only makes sense to hire it on its own if you don’t want a full SEO plan but still want your website always updated and secure.

Yes, you can combine the standalone services you need: audit + blog posting, website creation + maintenance, etc. The advantage of monthly plans is that they combine several services at a more economical price than hiring them one by one, and they include ongoing monitoring, a monthly meeting and strategic adjustments that aren’t included in standalone services. If you just need something specific (an article, an audit, a maintenance clean-up), no problem. You can check all available services and their individual prices.

A full SEO audit analyzes four main areas of your website. First, technical analysis: indexing, loading speed, Core Web Vitals, 404 errors, redirects, robots.txt file, XML sitemap and structured Schema data. Second, content analysis: titles, meta descriptions, heading hierarchy, keywords, cannibalization between pages and opportunities for new content. Third, backlink analysis: quality and quantity of incoming links and detection of toxic links that may be hurting your ranking. And fourth, competitor analysis: a direct comparison with your competitors to understand what they’re doing better than you and how you can outperform them. You’ll receive a document with the findings, a prioritized action plan and a 45-minute walkthrough meeting. More details on the SEO audit page.

The price of a full SEO audit starts at €150 + VAT for small, simple websites. The final price depends on the size of the website (number of pages), technical complexity, the number of competitors to analyze and the level of detail you want in the report. For large projects (ecommerce with thousands of URLs, portals with many sections, etc.), I prepare a custom quote. All prices include the detailed report, the prioritized action plan and a 45-minute walkthrough meeting.

The usual delivery time is 5 to 7 working days from the moment I receive all the necessary information: the completed initial questionnaire and access to Google Search Console and Google Analytics. If your website is especially large (over 100 pages) or has a complex structure, the timeline may be slightly extended. If you’re in a hurry, ask me and I’ll see if I can shorten the timeline without compromising the quality of the analysis.

For the full technical analysis, I need access to Google Search Console and Google Analytics. To review the backend (speed, plugins, hosting configuration), it’s recommended but not essential to have access to the WordPress admin panel. If you don’t want to or can’t share those accesses, I can do an external audit based only on what Google sees of your website, but it will be less thorough in the technical part. The decision is yours and I respect it in any case. All the information you share with me is treated with absolute confidentiality.

On-Page SEO works on everything inside your website that you can directly control: titles, meta descriptions, loading speed, headings, structured Schema data, internal linking, image alt attributes and mobile user experience. It’s the technical and content foundation everything else is built on. Off-Page SEO deals with external factors, mainly the links other websites make to yours (backlinks), reviews, media mentions and authority signals like E-E-A-T. Both are essential for a complete SEO strategy.

Core Web Vitals are three metrics Google uses to measure user experience on your website. The first is LCP (Largest Contentful Paint), which measures how long it takes for the main content of the page to load. The second is INP (Interaction to Next Paint), which assesses how quickly your website responds to user interactions like clicks or taps. The third is CLS (Cumulative Layout Shift), which measures visual stability: whether elements on the page move unexpectedly while loading. If your website fails these metrics, Google interprets it as a poor user experience and can penalize your ranking. My On-Page SEO work includes analyzing and optimizing these metrics as much as possible.

Off-Page SEO is the slowest part of ranking. A link from a good site can take weeks or even months to be crawled by Google and reflected in your domain authority. The first results usually appear 3 to 6 months after starting the link building strategy, with consolidated results from 6-12 months onwards. Patience and consistency are essential: building domain authority is a marathon, not a sprint. But it’s also the most profitable long-term investment, because a domain with good authority ranks any new content you publish much faster.

Yes, I write each article personally, but I often use AI as support for new ideas. I research the keywords, analyze search intent (what the person writing that on Google really wants) and write the content adapted to your brand’s tone. I don’t outsource copywriting because I consider content quality to be one of the fundamental pillars of SEO, and I prefer to have direct control over every text that’s published. More information on the copywriting page.

The delivery time depends on the length and complexity of the topic, but in general I deliver articles within 3 to 5 working days from topic approval. Landing pages and ecommerce product pages usually take a bit longer because they require a more persuasive and strategic approach. If you’re in a hurry, ask me and I’ll see if I can shorten the timeline. All texts include one round of revisions so you can request the changes you consider necessary before publication.

Pricing starts at €30 per article, with a length between 500 and 2,000 words, optimized for SEO and GEO. It includes keyword research, SEO structure, internal linking and writing adapted to your brand’s tone. Articles over 2,000 words have an additional cost of €50. If you hire a monthly plan, blog posting is already included with a number of monthly articles depending on the plan: 1 per month in Basic, 4 in Standard and 8 in Pro.

WordPress maintenance includes several essential services. First, controlled regular updates of plugins, themes and the WordPress core, verifying version compatibility to avoid conflicts. Second, automated backups (weekly in the Basic and Standard Plans, daily in the Pro Plan) stored in the cloud. Third, 24/7 security monitoring with alerts for any suspicious activity, unauthorized access attempts or malicious file changes. Fourth, performance optimization: caching, image compression, conversion to modern formats like WebP, database cleanup and hosting configuration. And fifth, direct technical support to resolve any incident. If your website goes down, shows an error or has any problem, I personally take care of fixing it. All the details on the WordPress maintenance page.

As a standalone service, WordPress maintenance costs €60/month + VAT. It’s included in the Basic, Standard and Pro plans, so if you already have a monthly SEO plan you don’t need to hire it separately. It only makes sense to hire it on its own if you don’t want a full SEO plan but still want your website always updated, protected and optimized.

If your website has already been compromised, I can carry out an initial analysis to detect the problem. However, for complex security and recovery work, I recommend consulting a cybersecurity specialist who can perform a deep site cleanup. Once the problem is resolved, my regular maintenance service can help you prevent it from happening again by keeping your website updated and monitored. Prevention is always the best strategy.

GEO (Generative Engine Optimization) is the evolution of traditional SEO adapted to new AI-based search engines. Tools like ChatGPT, Google AI Overviews, Bing Copilot or Perplexity are changing how people search for information: instead of showing a list of blue links, these AIs generate complete answers citing sources they consider reliable. If your website isn’t optimized to be one of those sources, you simply don’t exist in this new visibility channel. GEO involves working with advanced structured data (Schema FAQ, HowTo, Article, Organization), structuring content in question-and-answer format when it makes sense, building brand authority and generating trust signals that AIs interpret as quality indicators. It complements traditional SEO, it doesn’t replace it.

No, it complements it. Traditional SEO remains the essential foundation for ranking on Google. GEO adds an extra layer of optimization so your content also appears as a cited source in the answers of ChatGPT, Google AI Overviews and other generative engines. Together they form a complete online visibility strategy that covers both traditional and conversational searches. Industry experts estimate that by 2026, over 30% of online searches will happen through AI-based conversational interfaces. Optimizing your website now for this new channel puts you ahead of your competition and secures a space that will soon be essential.

The AI Plan (€200/month + VAT) is a specific plan focused exclusively on visibility in artificial intelligence search engines. It doesn’t include traditional SEO; it focuses on AEO/GEO strategy, content optimized for ChatGPT, Gemini and Perplexity, advanced structured data, AI mentions monitoring and monthly AI visibility reports. It’s ideal if you already have your traditional SEO sorted and want to take the leap into AI visibility. If, on the other hand, you want a complete strategy that combines traditional SEO and GEO, the Standard (€600/month) and Pro (€900/month) plans already include AI visibility as part of the service.

I currently have 7 free SEO tools available: an SEO audit generator with a checklist of over 100 points, a proposal generator, a meta tag generator with Google preview, a Schema Markup validator, an SEO ROI calculator, a robots.txt and sitemap.xml generator, and an H1-H6 heading analyzer. They’re designed for freelance SEO consultants, marketing agencies, business owners and any web positioning professional who needs to optimize their workflow without relying on paid software.

No. They’re completely free with no limitations. You can use them as many times as you want, with as many clients as you need, with no sign-ups, no payments and no trial periods. There are no hidden premium features or paid plans. I built them to share with the SEO community without expecting anything in return. The tools process data directly in your browser, so no information is stored on external servers.

Paid tools (like Semrush, Ahrefs or Screaming Frog) are complete platforms that automatically analyze thousands of data points from a website. My free tools are practical add-ons for specific day-to-day tasks: preparing a structured audit, generating a commercial proposal, validating a JSON-LD or calculating the ROI of an SEO campaign. They don’t compete with paid tools; they fill gaps those platforms don’t cover, especially in the documentation and client-presentation side.

Yes, of course. The free SEO tools are freely accessible to anyone. You don’t need to be my client or have any professional relationship with me to use them. In fact, many consultants and agencies who don’t know me use them daily. They’re published for the whole SEO community, with no conditions.

Yes. I regularly review and update the content of all the tools to keep them aligned with the latest developments in the SEO industry. For example, the audit checklist already includes points on Core Web Vitals (LCP, INP, CLS), E-E-A-T principles, generative AI optimization (GEO) and structured Schema data. When Google introduces relevant changes in its ranking criteria, I update the tools to reflect them.

Absolutely. All feedback is welcome. If you think a feature is missing from the current tools or you have an idea for a new free SEO tool that would help you in your daily work, you can send it to me through the contact form. I read every suggestion personally and take them very much into account for future updates and new developments. Several of the tools you see now were born precisely from suggestions from other professionals.